INKLANG – The New Ayers Line
How does the redesign of a very successful product on the market look like?
For one or the other, hardly anything has changed – but here is a speaker series redesigned from the ground up, in almost every detail and not only in the name!
Of course, the clear & reduced design has been retained and the discreet surrounding bevel – the distinctive recognition feature of the brand, is still present.
At first glance, the new all-black speaker chassis visually catch the eye, as well as elegant stands on which the speakers prove their new stability. For the not-so-technology-loving connoisseur, the speakers now show up in calming fabric covers that attest to its even more homely atmosphere. Last but not least, the smaller models of the series – the Ayers One and Ayers Two are raised on completely new stands, or tilted in the perfect direction on the sideboard.
True to the motto: What sounds extraordinary, should also look like it!
- Creative Direction
- Concept & Draft
- Design Planning
- Thomas Carstensen, CEO // INKLANG