RESTAURANT CHAIN ‘CHA CHÀ’ – Thai Street Kitchen
How do you transfer the slogan ‘Cha Chà – Positive Eating’ into a spatial atmosphere?
Cha Chà stands for the classic Thai street kitchen, meaning healthy enjoyment that has a positive effect on mind and soul.
You won’t find plastic chairs here – instead, authentic, natural materials such as bamboo, wood and fabrics are combined with green tones on the walls and pure color accents; fresh table decorations and real planting in the interior as well as fabric lights create a feel-good atmosphere.
However, it should not become too cozy, so that the flow of visitors remains steady: Long table-bench combinations without seat cushions, which simultaneously encourage socializing and communication among guests, are located in the main guest area. Depending on the location, this is complemented with comfortable seating niches and upholstered stools, so that in the evening it is possible to linger longer.
So that the guest can convince itself of the fresh preparation of the meals, directly vis-à-vis of the main guest area the open show kitchen is located. Here the rich ingredients of the Thai kitchen are transformed live for the guests into unique meals.
Last but not least, one thing must not be missing for the real Thai experience: the golden Buddha – flown in exclusively from Thailand – towers over the visitors in every restaurant and is an aura of peace & relaxation.
- Creative Direction
- Design & Implementation Planning
- Site Supervision
- Interior Brand Guidline
- Andrea Flak // www.andreaflak.de
- Sascha Kovar
- Gunvor Lundgard
- Christoph Janiesch // www.christophjaniesch.de
- Life Food Systems AG
- Bern (CH)
- Frankfurt am Main